Once a dominant player in world market, Nokia, is now undergoing a tough phase in this fiercely competitive market. So is the reason the Finnish company has come out with aggressive plans for this year. Nokia, reportedly, is aiming to introduce 40 new mobile phones in 2011. Among these 12 would be of smartphone category, sources said.
Though the company is feeling the heat of rising Android market, the sales of Nokia’s entry-end mobile are also badly affected. Yet, it is not clear which segments the company would be targeting.
The smartphone segment is another area where Nokia is losing its foot hold because of intense competition from Apple, BlackBerry, Samsung and HTC. The market for entry-level mobile phones, on the other hand, is filled with several low-cost handset makers from China, Taiwan and India.
Nokia’s new range of phones could target all the key segments in the industry so as to gain back its lost position. Meanwhile, price is also one aspect that Nokia might consider while launching its new range of phones.
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